Customers and Consumers
We will continue to deliver safe and high-quality products to our customers and consumers by focusing on our processes, programs and team member training, as well as by investing in new technology and innovations that further reduce foodborne pathogens.
We are committed to continuing to meet evolving consumer expectations while maintaining our high standards for food safety, animal welfare, environmental stewardship, social responsibility and economic viability.
As part of this commitment, we will continue to innovate through ongoing research and operational advancements to provide our customers and consumers with choices that address the needs of a diverse marketplace. In many cases, these changes in consumer expectations require a shift in production schemes, which necessitates increased investments and results in product offerings that command a premium in the marketplace. This includes increased consumer interest in natural, organic, antibiotic-free, no added hormones and other niche production systems. Finally, we will continue to tell our story in a transparent and precompetitive way, which will ultimately help consumers make informed purchasing decisions and avoid confusion in the marketplace.